About BeCheeky.com

About BeCheeky.com

BeCheeky.com was launched in the latter part of 2005. The original inspiration was to help men buy lingerie for their partners in a fun and relaxed environment, without the stress of pushy sales girls or confusing bra sizes. The site sold a range of thongs and g strings in small, medium and large.

Over the past 3 years, BeCheeky.com has expanded into the site you see today. Re-launched in October 2008 with a more fashion driven look and feel and increased functionality, the site covers lingerie sets, bras, knickers, swimwear and beach accessories, nightwear, hosiery, men’s underwear & swimwear, and gifts. The range offers products at various price points with lingerie sets costing between £30 and £150.

BeCheeky’s Buyer scours trade fairs for international new design talent and has introduced a number of new designers to the UK . Approx. 20% of our range are exclusive to BeCheeky.com. Be that the whole range online in the UK or specific pieces, these exclusives can never be found on the high street. Find out more in our Collections section.

Our Investors

The company is backed by a handful of city entrepreneurs and retail investors including YFM Group, Valhalla Investments and Forminster PLC.

The BeCheeky.com's management team:

  • Managing Director & Marketing: Justine Wyness
  • Buying Director: Andrea Hart
  • Head of Creative & Web Management: Gareth Evans

For further information contact Justine Wyness