Often ahead of the trends in the latest designer styles they’re also a great guide on what’s hot in beach style…

The nation’s sweetheart, we think Cheryl Cole looks stunning in this lovely embelished cut out swimsuit. If you’re short of the £375 that this Melissa Odabash swimsuit set Cheryl back, BeCheeky’s cut out swimsuit from Phax is a great style savvy alternative.

Phax cut-out swimsuit

The blossoming romance between Hayden Panettiere and T4’s Steve Jones has certainly got tongues wagging, but we’re more interested in her cute stripy bikini.

Simple, but always in style a good quality stripy bikini is a great investment – like this beautiful one from Livia, now all we need is a the hunky male accompaniment!

Livia marino striped triangle string tie bikini

Coleen lives up to her WAG reputation with her fifth bikini in five days whilst on holiday with her husband Wayne. Glowing in the early stages of pregnancy Coleen’s simple bandeau bikini shows of her curves to perfection. This bikini by Seafolly has an identical shape and is the perfect addition to your holiday wardrobe.

Seafolly bandeau bikini

Australian swimwear brand Sunseeker Swimwear have an unrivaled reputation for being an international trendsetter. The swimsuits and bikinis that Sunseeker Swimwear produce always reflect Australia’s beach fashion vibe, with stylish bold prints, block colours and great attention to cut and detail.

For 2009, Sunseeker bring the floral trend back with a punch, with a cool semi-abstract blue on white floral print; a hot tropical red, black and blue Cherry Blossom floral bikini and a unique hawaiian girl meets gingham, flirty country floral bikini.

Elsewhere a colour pop of Biarritz rouge and gold offers a chic Chanel bikini look, while a ‘Splash’ cut away swimsuit in blue with white polka dots is also set to be one of the hottest trends of the summer!

Bold, bright and beautiful beach fashion by Sunseeker Swimwear let’s you seek out the sun in style!

Click here to view the whole Sunseeker swimwear collection 2009, or if you like Sunseeker, you may also like the swimwear by Seafolly and Sunflair all available at BeCheeky.com!

For Valentine’s Ginch Gonch have designed a colourful collection of men’s underwear and BeCheeky have repeated on the designs so you can choose them in either a boxer or brief style cut to match what he likes.

The BeCheeky team here love these rising star print boxers! They’re the perfect – not-so-subtle way of letting him know he’s a star! Or if he has a cheeky side, then these monkey print Ginch Gonch boxers come in both a blue and pink variation.

Or tap into the colour block trend with the Ginch Gonch geek-chic Argyle styles! Choose from a classic, navy, white, black, red and grey design, or an eye-popping aqua, orange, yellow, white and red choice!

Click here to view all Ginch Gonch, or shop all men’s underwear and swimwear here.

Luckily, the BeCheeky.com team are on hand to give you lot’s of inspiration, so whether you are looking for Valentines gifts for girls or guys we have lots of Valentine’s present ideas to get you started. Plus, check the BeCheeky homepage regularly as you can qualify for a variety of free gifts in the run up to Valentine’s whenever you spend £40 or more. - At the moment it’s free lace top hold ups, but a free silk knicker and then chocolates are on the way too!

Lingerie is always a popular choice and the stylists and buyers here have hand picked a great selection of Valentine’s lingerie. In our Gifts for Her, you’ll find a gorgeous assortment of thongs, knickers, chemises, playful gifts, corsets and camisole sets to suit all tastes - from seductively daring to flirty and feminine. Or why not shop our new dedicated silk, Red and Black lingerie pages?

Great tips for buying valentines lingerie for her can be found on our Valentines Gifts for Girls Advice Page. Apart from sharing sneaky tips on how to find out her bra size, another great tip is to impress by showing fabulous attention to detail. - This may be by indulging in a full bra set with both matching knicker and thong, or treating her (and him) to suspenders and stockings or even by getting it professionally gift wrapped by choosing one of our special Valentine’s day gift sets. The ‘Satin Sexy & Cheeky’ panty set is one of our favourites - cute, sexy and to the point!

Click here to visit the BeCheeky.com Valentines Shop plus you can read more on our Valentines Delivery Options here.

Freya’s new Katie bra set features a dainty pink blossom floral design over a shimmering silver satin and white balconette bra.

Florals were a major trend in 2008 and one that is set to be continued well into 2009. – Flirty and feminine, florals are great for bringing out the girl in you! Underwire and beautiful, white and wide shoulder straps ensures this bra gives a fuller bust great support in style. Available in sizes 32DD-38G Freya also offer you the choice of both a Katie thong and knicker.

For a bolder look, Freya have made a playful scarlet bra set titled Jessica, combining the two hottest trends of floral and polka dots! Again a choice of Jessica thong and knicker are available, but why not treat yourself or your partner and get both as a great Valentine’s gift?

Lastly, for a sophisticated beach look, why not go for this beautiful chocolate and peach TigerTail halter bikini by Freya? Already flying out the doors, this bikini is hot stuff, so get yours quick before it sells out!

Click here to view the full Freya beach and lingerie collections. Alternatively if you like Freya, you may also like Adore, Panache, Fauve, Miss Mandalay or any of the other brands in BeCheeky.com’s Big Bra Collection.

The sumptuously decadent silk collection is back, leaving only the most luxurious silky soft touch lingering against your skin when the lucky wearer slips these pretty Mimi Holliday bra sets on!

A fresh, spring inspired Mimi Holliday Pomme White Lace and Mint Silk balcony bra set offers a lovely light, bright look. Beautiful white lace is layered on mint green silk with dainty bows and twin bra straps for a romantic finish. A cheeky, peephole cut out in the sexy boyshort adds a sassy, flirtatious touch.

Continuing the fun theme is the champagne and black polka dot Tulum Silk Satin Plunge Bra and Brazilian Knicker by Mimi Holliday. Sophisticated, yet playful this bra set is winning fans already and would make a great Valentine’s gift.

Alternatively, for a more seductive look, the Mimi Holliday Knee Deep Black Lace Plunge Bra set offers rich bronze silk, topped with midnight black lace. The top half of the bra cup is kept sheer with a fine trim of soft black lace, while dark ribbon bows add glamour. The matching thong is just as thrilling, with a lavish oversized, wide waistband.

View these and more flirtatious designs by Mimi Holliday and Damaris here.

Her new 2009 collection of bra sets and nightwear continues to display the flirty, feminine and sexy style that Caprice is loved for. Caprice’s sexy combination of layered lace and eye-catching colours has proved a winning combination, with her lines regularly topping best seller lists so is sure to win hearts this Valentine’s Day!

Hot pink and fuchsia shades add punch to her feminine nightwear designs which include a sheer babydoll and thong set with padded bra cups, a seductive bustier and knicker combination and a choice of heart print cami and short pyjama sets.

But if pink’s not your thing, then don’t worry, a vibrant clash of red and orange make for a spicy Can Can bra set, while a cheeky cherry print knicker design is sure to bring smiles all round!

A dose of turbo charged va-va-voom can be achieved with Caprice’s popular gel bras, now available in black, white and a soft pink and aqua option.

Click here to view all our new arrivals, or shop all lingerie by Caprice here. For further Valentines inspiration view the BeCheeky Valentines Shop.

Swimwear brand Phax are famous for their sensationally sexy swimwear that feature hot tropical shades with chic, flattering cuts that will have you looking stylish year after year!

The brand new Phax collection boasts a great choice of swimsuits including a stunning strapless monochrome swimsuit with cut out detail at the back for added tanning potential! While a sexy yet elegant, black plunge front, cut out swimsuit features a unique twist for true glamour.

But it’s not all black and white, their floral tie front bikini in soft pink is oh so feminine, while the gorgeous multicoloured tankini holds a more sporty look with the added coverage handy for making this piece double up as a top during the day!

If you like these Phax swimwear designs then we’re sure you’ll also love Seafolly! Check back soon to hear more on our new arrivals!

BeCheeky.com have a growing men’s underwear collection and these colourful Sloggi briefs and boxers offer great value for money, with twinpacks from just £13.00!

Sloggi have produced three colour ways - red and navy, white and black, and grey and black so you can mix and match your look depending on your mood.

All made from a comfortable 96% cotton, 4% Lycra mix these boxers will be soft with a slight stretch. The no fly pouch is great if you lead an active sporty life or simply if you like the look! All designs feature contrasting stitching and a Sloggi branded waistband.

Click here to view all men’s Sloggi or everything from the BeCheeky Men’s Underwear collection.

Lingerie brand Valery hail from the style capital, Italy and BeCheeky have sourced these two gorgeous new lingerie sets to refresh your lingerie wardrobe!

Showcasing Valery’s excellent attention to detail, this Earl Grey Satin Bustier effortlessly conveys the chic sophistication that is typical of this stylish lingerie house. Soft, dark grey satin is accented by contrasting ivory embroidery at the hem and bust while there is a hidden bra top to ensure great lift and support. The matching Earl Grey thong will complete the set.

Meanwhile, Valery have produced another dove grey bra set, this time featuring an animal print embroidered design across the bra cups, and removable gel inserts for a natural looking boost. A choice of knicker and thong can be chosen separately to complete the ‘Jade Animal Set’ by Valery.

Plus, enjoy 20% off all brasincluding those by Valery, until the 21st January 2009. So why not browse all Valery, or view the whole BeCheeky.com bra collection to start making savings before they sell out!