About iLookFab.co.uk

The summer of 2008 saw the launch of BeCheeky’s Swimwear Model Competition. Set up to find strong confident women of all shapes and ages, the initial part of the competition was run online and relied on the public to vote for their favourites. Women could upload images of themselves in swimwear to a specially-designed microsite, iLookFab.co.uk, and were then given a set of social media and sharing tools to promote their online profile and encourage their friends and family to vote for them. A shortlist of 20 from each category; 18-24, 25-39, 40+ were then judged by representatives from BeCheeky.com and their promotional partner, Virgin Vie At Home.

The winners will be attending a photoshoot early in 2009 and have won lingerie and make up prizes worth over £3,500. To encourage voting activity a prize draw was set up for all those who voted and left their email address.

The competition site was built, managed and moderated by IMP Media. For further information on IMP Media’s multi-platform interactive services, visit: www.impmedia.co.uk or call Tony Cuthbertson on 0113 393 5982.